Not long after Kenny and Cheryl founded Blue Rock, a neighboring farmer/vintner Jim Ricard introduced them to the philosophy of sustainability. Through his mentorship, they began to understand how developing a harmonious relationship with the environment not only makes a positive impact on the planet, but also creates higher quality wines.  He resolved to develop his own unique approach because how you choose to grow something makes a huge difference.

We are farmers. So being out in the fields all the time means we feel the effects of climate change and see it in every vintage,”

Kenny said.

We are also a family business: I have young children and care about their future, and we care about the future of the people who work for us as well.”

Sustainability is an ever-evolving process. Every quarter the team evaluates its progress, then fine tunes its practices and makes plans for improvements. Here’s a look at three of Blue Rock’s sustainable efforts:

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